Contact lisa proctor president & creative director land: 651-433-2515 lisa@firefly180.com Lisa is a marketer, copywriter and brand strategist who has received numerous national, international and regional creative awards during her career as a leader in the LOHAS (Lifestyles of Health & Sustainability) market. Working with clients as diverse as best-selling recording artist and environmentalist Jack Johnson, the world’s largest professional yoga organization, the Yoga Alliance and fresh produce innovator, H. Brooks and Company, Lisa is nationally known for leading breakthough campaigns that build brands and drive results. Lisa is the creative force behind hugely successful efforts including: The launch of The Organic Center’s groundbreaking coffee table book, Core Truths; The brand revitalization of the progressive lifestyle magazine, Utne Reader resulting in 20% increased advertising sales; and the growth of renewable energy company, Green Mountain Energy from zero to 500,000 customers in three years. Lisa founded the Twin Cities’ first green marketing agency in 1990. She also created, produced and starred in Earth Trends, a NBC affiliate environmental TV series segment. Lisa began her career as a newspaper reporter and television producer. • • •
Lisa Proctor - President & Creative Director - Firefly180 Marketing - lisa@firefly180.com