Challenge - Industrial agriculture proponents have long maintained that there is no quantifiable difference between conventional and organic food. Result - Part of a larger integrated campaign, this groundbreaking coffee table book helped support organic sales growth to $15 billion—three percent of the U.S. food market. But perhaps more importantly, this work put an end to misinformation about the environmental and health benefits of organic.
Lisa Proctor - President & Creative Director - Firefly180 Marketing - lisa@firefly180.com