The Challenge
The Result

Industrial agriculture proponents have long maintained that there is no quantifiable difference between conventional and organic food.

A groundbreaking coffee table book, along with an integrated print, digital and live event campaign, helped support organic sales growth to $15 billion—three percent of the U.S. food market. But perhaps more importantly, this work put an end to misinformation about the environmental and health benefits of organic.

Core Truths Book
CCR Reports
Digital Brochure