The Challenge
The Result

While its launch in the 1980s brought accolades, more than a decade later, this indie title was losing money and struggling to be understood.


New messaging and a brand evolution raised ad revenue 20%, generated hundreds of millions of media impressions and positioned this magazine at the forefront of progressive media. Marketing collateral won the 2007 Gold Ozzie Award and the 2006 Gold MMPA Award.


Media Kit
Editorial Calendar
Sales Brochure