The Challenge
The Result

For more than a century, this family-owned company has led the way in the fruit and veggie industry.  How to leverage their long history with their reputation for fresh innovation?

An exciting brand evolution paved the way for a new logo, tagline, website, positioning, public relations, advertising, direct response and more; resulting in not only new clients and stronger relationships with customers—but a record-breaking number of industry awards and recognition.

Brand Book
Logo and Identity
Direct Response